The Effect of Architectural Features of Shopping Centers in the City on User Preferences and Behaviors: The Case of Van Shopping Center

Shopping places have been involved in commercial life various forms throughout history. Today, it has become a public space, called shopping center or mall, and consists mostly of indoor spaces includes different functions other than shopping. These structures, which are located the city centers, taken place urban peripheries with economic developments increase vehicle ownership over time. While rapid proliferation centers made this form an alternative to traditional bazaars, on hand, tried make effort create difference among malls through architectural features opportunities offered design. This study focuses aimed determine changing preferences users their shopping-based behaviors regarding mall. Van AVM, was determined as case area survey realized 170 participants. The habits access methods visit reason for choosing factors that affect frequency visits, amount time spent were evaluated. In addition these, perceptual-sensory conditions mall questioned. Obtained results revealed facilities users, visits preferences.